In a remarkable effort to combat seasonal diseases, our Partner in Pakistan launched a proactive ‘Dengue and Malaria Prevention’ campaign in May 2024. Recognising the pressing health risks during summer, the campaign utilised community-centred strategies and media engagement to spread awareness and implement practical prevention measures.
The initiative combined loudspeaker announcements on tuk-tuk rickshaws (motorised three-wheelers) with pre-recorded health programs broadcast via radio and portable speaker boxes. These messages, delivered in the local Punjabi language, educated the community on the importance of mosquito nets, proper sanitation, and maintaining clean surroundings. To reinforce the messaging, vibrant posters in Urdu, the national language, were displayed across the village ensuring accessibility for all.
Zero Cases of Dengue Fever
The impact was profound, with the community reporting zero cases of dengue fever by August 2024. Only one case of malaria, originating from a neighboring village was identified. This success is largely attributed to the active adoption of preventative measures, such as the consistent use of mosquito nets and repellents provided by our Partner’s mobile healthcare team. The campaign’s reach and effectiveness were significantly amplified by media tools, which created widespread awareness and engagement.
The program’s success was fostered by the collaborative efforts of our Partner, local church pastors, local community leaders, and residents who participated in the campaign. The use of media not only facilitated the dissemination of life-saving information but also strengthened the community’s trust in our Partner in Pakistan.
This initiative underscores the vital role of media in transforming lives and highlights the power of collaboration in achieving healthier futures while at the same time partnering with the local Church to share the Good News. Together, with your prayers and support, we continue to bring health, hope, and harmony to vulnerable communities across Pakistan.
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